| Search engine marketing focuses on optimizing a | | | | algorithm that evaluates a website based on traffic, |
| website according to how the search engines | | | | keywords, content, inbound links and other known |
| calculate their rankings. There are two types of | | | | and unknown factors. Search engines must |
| search engine optimization: black hat and white hat | | | | constantly evolve to ensure the results they return |
| SEO. | | | | are the most relevant. |
| With several hundred million searches each day, | | | | Search engine marketing focuses on optimizing a |
| everyone wants their website to be at the top of | | | | website according to how the search engines |
| Google. Not surprisingly, search engine optimization, | | | | calculate their rankings. There are two types of |
| also known as SEO, is a popular internet marketing | | | | search engine optimization: black hat and white hat |
| strategy. | | | | SEO. |
| Google and other search engines use a complicated | | | | |