| Jack Greenberg's recent memo mentioned some | | | | Greenberg is worried about Owner/Operators, |
| topics we addressed in the last issue of Franchise | | | | "raising prices aggressively". |
| Equity Bulletin. Even though this was surely a random | | | | So let's expand on this recommendation. How's this: |
| event some things should be clarified. | | | | "Set menu prices to maximize profitability by |
| We make every effort to keep these E-mails brief | | | | eliminating deep discount promotions in LSM, Co-Op, |
| and quick to read so occasionally we error on the | | | | and OPNAD programs." |
| side of brevity. In our last issue we recommended | | | | With the elimination of discounting Owner/Operators |
| that Owner/Operators: | | | | would be free to set menu prices that make sense |
| "Set menu prices to maximize profitability". | | | | for both their customers and their P&Ls. |
| This does not say "maximize prices" and yet Jack | | | | |